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Omar Faruk
13. 7. 2022
In BEGINNERS FORUM
Voice search optimization While voice search may still be years away from being fully mainstream, it already has enough traction for us to start taking it seriously. As technology determines how to monetize voice search, marketers need to plan at least a year in advance. Below, I leave you with four key steps you can take when looking at consumer adoption of voice search and optimizing for voice search success. Step 1: Think about conversational intent. Remember that voice search queries differ from traditional text search queries in their structure - the former is more conversational in nature. Expand your view of searcher intent based on the types of question-based queries a user might ask ghost mannequin effect through voice search. It is essential to provide more accurate results based on the anticipated context. Step 2: Target the long tail. Question words – who, what, where, why, when and how – have been strongly associated with voice search queries because they are conversational in nature. Brands need to take the time to find long-tail keyword phrases that use those search words and start developing content that's relevant to those using voice search. Develop site content and grow your keyword lists (both organic and paid) to target long-tail keyword phrases. Step 3: Master mobile and go local. With the incredible overlap between mobile search and voice search, ensuring all content has been prepared for mobile devices is a crucial step towards voice optimization.
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Omar Faruk

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