increase revenue, reduce costs and build customer loyalty, says @joepulizzi. Click to tweet but, recently, there is a new approach that is prompting companies to re-evaluate the whole function of marketing. Hand-related content: how to explain content marketing to anyone a fourth model: marketing as a profit center i had the opportunity to hear robert sperl, editorial director of red bull magazine red bulletin, explain the origin of red bull media house.
In 2005, the drinks giant was a major sponsor of formula 1 races. They had a simple goal for one of the races: to provide a printed guide to outgoing fans with race results immediately after the race. Before each race, the red bull editorial team collected insider whatsapp number list stories about the drivers and fun facts about the history of each race, then assembled and printed the bulk of each magazine before the start of the race . To complete the magazine and add race results, they lugged a one-ton heidelberg press to each track. As soon as the race was over, they quickly printed the results on the heidelberg and distributed the magazines to
the participants as they left the race – an incredible feat achieved in near record time. Two years later, red bull decided to evolve the race publication into a men's lifestyle magazine. He launched what became red bulletin in five countries, with 70% international content and 30% localized content. Today, red bulletin magazine is published in five languages and is distributed in 10 countries. It prints and distributes more than two million copies each month, 550,000 of which are mailed to paying subscribers. The_red_bulletinimage source the red bulletin is not measured by the number of red bull cans it sells, or