In fact, some of the tools are nearly identical (although Bing gives you more accurate search volume estimates). If you need more, NeilPatel has a great guide to searching for keyword opportunities on Bing . Use (different) negative keywords Similar to the targeted keywords above, Bing has its own negative keywords that will drive your revenue and destroy your ROI. When you first migrate your campaigns from AdWords , we recommend running your campaigns for 10-14 days to allow the data to accumulate . But once you've got it running, you should check
your analytics to whatsapp database see if any phrases are failing to sell even with more clicks. There are many ways to identify good negative keywords . However, if you're moving ads away from Google, you've probably already done most of your research. All you need to do here is check your Bing Ad reports and look for campaigns with high click-through rates and low conversion rates. Keywords that send a lot of clicks but have very low conversion rates are wasting advertising dollars and only pushing up your average acquisition cost. Add these terms to your negative keyword list to prevent your ads from showing for these types of queries in the future.
Note that Bing does not support broad match negative keywords like Google does . If you were using broad match exclusions in AdWords, Bing will import them , but they will be used as phrase match negative keywords instead of broad match. Related content: Microsoft Rewards is paying more people to use Bing Set up revenue tracking You may already have Google Analytics conversion tracking set up, but it's worth adding Bing's specific tracking tools as well.