Have a nice website. Carefully plan your website as it's the most important element of any online business. Instead of using templates, which by the way are already being used by thousands of other ebusiness owners, be more creative and be bolder. It's important to ensure that your website is different and that it stands out from the crowd. Don't have technical skills? No problem! All you need to do is to work together with a group of expert web designers. Just tell them what you want and give them an idea about the people that you're targeting and I bet, they can give you exactly what you're looking for.
An edge over your competitors. Being just another online coach isn't enough. If you want people to easily notice you, you need to have an edge over those Asia Email List people that you're competing with. I suggest that you make your programs more compelling, your internet marketing campaign more powerful, etc.
Keyword research. If you're confident that you have the needed skills, the next step to take is to do keyword research and analysis. If you really know your chosen niche inside out, I'm pretty sure you already have an idea about the words and phrases that your target audience are using on search page results. But still, I would suggest you do keyword research to get reliable, specific data.