The "dream" of the short video industry is shattered Instant App background notification Instant Video is a short video product under Zhihu. It was tested internally in December 2018 and began to be tested publicly in January 2019. It has only been 3 months since now, and Zhihu has not carried out large-scale promotion of this product. According to
Qimai data, the estimated number of downloads of the Instant App on the iOS system from December 2018 to the present is 28,670. In Android app stores such as Huawei AppGallery, App Store, Wandoujia, and 360 Mobile Assistant, instant downloads The amount did not exceed 10,000 times. Judging from the data, the initial stage of the shadow is not good, but the ability to respond quickly to shut down the sms marketing service product also shows the decisiveness of Zhihu. Instant Film is not the first short video product in the industry to be shut down. Duopai, a short video product launched by Shenzhen Duopai Technology Co., Ltd. in 2013, was quietly closed. The closing time is unknown.
The last version update was in February 2017. In 2017, Gome launched MeSec, an aggregated short video product, which was shut down in less than a year. In May 2018, the short video upstart Toffee App was shut down and has been online for less than a year. In 2018,